Greenheck | Communication
DIGITAL COMMUNICATION STRATEGY | EMAIL
Greenheck's mechanical reps were overwhelmed, their inboxes flooded with disparate messaging from 15 different business units.
The solution required implementation of a centralized, curated communication strategy from a singular brand voice.
Customer insights and human-centered design resulted in a clear and cohesive transformation of Greenheck's digital touchpoints.
Upon launch, click to open rates averaged 50% and click-through rates around 30%, far above industry expectations.
Role: Creative Direction, Design
Marketing: Kayleigh Frieders, Sara Valiska
Designers: Dennis Koller, Kelly Acebal
Video: Jason Mechelke
Photography: Ben Fischer
Developer: Jason Graefe
3D: Nathan Boehnen, Alan Primm