Paper, Pen & Pixels

Creative Director with 15+ years shaping iconic brand identities, packaging systems, and award-winning campaigns for Fortune 500 and B2B leaders. Recognized for translating business challenges into design and storytelling that engage consumers, unify brands, and strengthen market position. Combines an agency pedigree with in-house creative leadership, guiding teams and initiatives that deliver measurable growth in B2B and B2C markets.

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Creative Direction | Brand Storytelling | Visual Strategy | Leadership & Team Development

Brand Identity & Architecture | Campaigns & Marketing | Conceptual Design | Visual Storytelling | Generative AI

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Director of Creative Services | Greenheck Group (2020 - 2025)

Engaged as a consultant to develop Greenheck Group’s corporate identity, later appointed to lead creative services for this $1B manufacturer encompassing 15 business units and 10 customer-facing brands. Partnered with the CMO to establish the company’s first centralized in-house creative studio, using design and storytelling to solve brand challenges, elevate customer and employee engagement, and deliver award-winning campaigns across digital, print, and environmental platforms. Oversaw a $1M annual budget, project timelines, and high-volume deliverables to ensure alignment with strategic priorities.

• Designed the group’s corporate identity, introducing the “Pathways” mark and design system that unified the brand, elevated employee pride, and strengthened recruitment among new graduates, supporting workforce growth from ~4,000 to ~5,500.

• Transformed fragmented messaging from 15 business units into an integrated communication strategy, designing templates and refreshed visuals that drove ~50% open rates and ~30% click-through rates.

• Directed award-winning trade campaigns that combined bold visuals with clear messaging; ads ranked top in Baxter Research studies for recall and influence and earned multiple industry awards.

• Led a brand equity health check and visual refresh that elevated design consistency and storytelling across customer touchpoints, strengthening market position; LinkedIn followers grew from 18.7K in 2023 to nearly 25K in 2025.

• Reimagined Airolite’s identity through a minimalist, design-led refresh that merged architectural aesthetics with functional clarity, transforming industrial products into aspirational design and engaging both architect and engineering audiences.

• Reduced outsourcing costs by $390K annually, cut project turnaround time by 76.7%, and managed a $1M creative budget aligned to strategic priorities and ROI.

• Built and coached a seven-person creative team, fostering collaboration, trust, and professional growth that led to multiple internal promotions while raising the bar for creative quality, consistency, and brand storytelling.

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Associate Creative Director | Parts Town / Heritage Foodservice Group (2015 - 2020)

Recruited to elevate Heritage’s brand identity and creative standards, then retained through its merger with Parts Town. Unified two distinct brands into a single $1B leader through design vision and storytelling, delivering refreshed identities and multi-channel campaigns that strengthened market position, engaged employees, and deepened customer loyalty.

• Unified Heritage’s fragmented identity pre-merger, elevating visibility and growth that positioned the company for acquisition in a $950M deal with Parts Town.

• Orchestrated post-merger brand cohesion, actively collaborating with executive leadership, agency partners, and internal teams to translate employee and customer insights into a unified brand experience across all channels.

• Led the brand integration creative vision, blending hand-drawn illustration, employee-focused storytelling, and bold digital aesthetics to strengthen loyalty and trust among employees and customers, contributing to a growth trajectory that saw Parts Town’s revenue rise from $1B to $2.5B (245%) in the five years following the redesign.

• Developed the #BetterTogether acquisition campaign, using playful animations and narrative-driven messaging to energize employees and reassure customers during the transition.

• Delivered multi-channel campaigns that differentiated the brand in a competitive B2B market, expanding the customer database from 50K to 300K+ and contributing to 15% YoY sales growth.

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Visual Brand Strategist | Independent Consultant (2008 - 2015)

Partnered with leading branding firms, agencies, and direct clients to deliver creative solutions spanning brand identity, packaging, and environmental design. Projects ranged from Fortune 500 CPG redesigns to boutique identity systems, translating business challenges into design that engaged consumers and reinforced brand value across both B2B and B2C markets.

• Consulted on Betty Crocker’s packaging redesign (via Blue Dog Design), introducing authentic, photography-led storytelling that resonated with millennial consumers resulting sales momentum reestablished the brand as the U.S. market leader.

• Led design of Hershey’s corporate environmental visual identity (via GoDutch), developing imagery and branding guidelines that shaped global office environments and reinforced brand culture, pride, and employee connection.

• Created the Rivulet artisan spirits identity, blending natural dendritic patterns with premium design aesthetics; the brand has since earned 200+ awards for product excellence.

• Supported multiple campaign and packaging initiatives for global brands (e.g., Pantene #ShineStrong), tailoring design systems to reinforce emotional storytelling and consumer relevance.

• Clients included Landor, GoDutch, Fisher Design, Blue Dog Design, Seed Strategy, Rocket Science Creative, Marsh, Ruttle Design Group, Nexcyon Pharmaceuticals.

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Senior Designer, Brand & Packaging | Landor (2005- 2008)

Drove global packaging and brand architecture initiatives for P&G consumer brands, combining strategic insight with bold design systems that shaped consumer perception and accelerated market growth. Collaborated with cross-functional client teams to translate consumer insights into high-impact visual strategies recognized with multiple awards.

• Developed Febreze’s brand architecture and packaging system, creating a cohesive visual language across new pillars; the relaunch propelled Febreze into P&G’s exclusive $1B brand club and earned multiple collaboration and creativity awards.

• Served as a key designer on Pantene’s global packaging transformation, leveraging bold, emotionally resonant visuals that improved shoppability by 30% and broke sales records upon launch.

• Shaped differentiated design systems for P&G’s Lower Income Markets (LIMS) laundry portfolio, aligning packaging and brand storytelling with consumer insights; the initiative was honored with P&G’s $1B Brand Award for franchise growth.

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Contributed design expertise on a pro bono and low-fee basis to support local businesses and community initiatives, helping founders amplify their stories and strengthen their brand presence.

• BrowOTR: Developed a brand identity rooted in resilience and elegance for a cancer survivor turned entrepreneur, supporting the launch of one of Cincinnati’s most sought-after brow studios.

• Bridge Forward Cincinnati: Developed brand identity and graphics for a community initiative to reconnect the West End with downtown, helping raise awareness for equitable urban transformation.

• Created identities and marketing for small businesses and non-profits, including Blue Catty’s restaurant, Five Sisters consignment shop, The Avenue neighborhood pub, Knights of Columbus, and Stepping Stones for children with disabilities.

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ASHRAE Journal & Consulting Specifying Engineer: Best Overall, Audience Recall, and Readers’ Choice (2023–2025)

AlloyFX Platinum Award: Outstanding Creative Direction (2021)

P&G $1B Brand Award: LIMS Laundry Franchise (2008)

P&G Best Collaboration Bronze Award: Febreze Brand Architecture & Design Theme (2007)

Landor T&T Award: Best Moment of Insight & Creativity (2006)

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Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premier Pro, Animate, XD, Dimension, Acrobat)

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Bachelor of Fine Arts: Graphic Design & Photography (Cum Laude, GPA 3.7), Northern Kentucky University

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