Febreze
BRAND STRATEGY | ARCHITECTURE | PACKAGING | GUIDELINES
Extending Febreze's range of product offerings within the air care aisle required an expansion of their brand architecture to accommodate two new pillars.
Translating consumer insights into creative solutions, the resulting visual strategy delivered a unique and compelling emotional experience.
Bold and straightforward, "Arctic Gust" connects with consumers in need of powerful, problem-solving air cleansing, while "Island Breeze" promises a sensory escape for consumers seeking a transformative, indulgent experience.
The project was awarded Landor's Transform & Transcend: Best Moment of Insight & Creativity and P&G's Best Collaboration Bronze.
Three years post-launch, the design propelled Febreze into P&G's prestigious $1B brand club.
Role: Lead Designer
Agency: Landor
Hand Lettering Artist: Don Marsh
Design Director: Brian Akers