Expansion of Febreze's product offerings within the air care aisle required the addition of two new pillars in their brand architecture.
Febreze's iconic shape creates a strong brand unifier, while every other visual asset is leveraged to clearly differentiate each line of products.
Bold and straightforward, "Arctic Gust" speaks to consumers in need of powerful, problem-solving air cleansing.
"Island Breeze" invites the consumer on a sensory escape, promising a transformative, indulgent experience.
Awarded Landor's Transform & Transcend: Best Moment of Insight & Creativity (2006) and P&G's Best Collaboration (2007).
Three years post-launch, Febreze joined P&G's prestigious $1B brand club.
Role: Lead Designer
Agency: Landor
Hand Lettering Artist: Don Marsh
Design Director: Brian Akers