Role: Independent Consultant, Design
Agency: Landor
Creative Director: Valerie Aurilio
Designers: Tika Huston, Suzanne Tainter
Febreze Home Collection
Translating customer insights into actionable design, this premium tiered line of products promises both a delightful scent and an aesthetic that fits seamlessly into her home decor. Upon its launch in 2009, the Home Collection product line shifted Febreze from third ranked position in the air care category to number one.
PACKAGING | ILLUSTRATION