The interplay of aesthetics and structural purpose in Airolite's architectural products embraces Frank Lloyd Wright's ideology that "form and function are one."
Designing for a broad audience, including architects, engineers, and contractors, required branding that worked just as hard as Airolite's products, both aesthetically and functionally.
Inspired by the rhythm and repetition of architectural louvers, grilles, and sun controls, Airolite's brand refresh accentuates their product's form.
Minimal design and inspirational imagery, tailored to an architect's aesthetics, elevates industry into art.
A clean and functional UI speaks the language of engineers and contractors, providing the information they need to specify Airolite products.
Role: Creative Direction, Design
Marketing: Anthony Jackson, Jamie Charneski
Photography: Dana Sohm, Peter Vance
Developer: Britt East