In the foodservice world, a broken appliance can bring your kitchen - and your profits - to a halt.
Repair techs depend on Parts Town to provide the correct replacement part, as quickly as possible, so they can get you back up and running.
After an acquisition of their main competitor, well-known for outstanding customer service, Parts Town risked losing brand loyalty.
Merging the respective strengths of both brands, reassuring former Heritage Parts customers that they would still receive the highly personalized customer service they had come to depend upon, while gaining the additional benefits of Parts Town's e-commerce technology and operational capabilities.
Hand-drawn illustrations and employee photos add a personalized touch, a nod to the exceptional customer service of Heritage Parts. Bold, clean visuals highlight the benefits of Parts Town's easy to use technology, and pair well with the brand's lighthearted, tongue-in-cheek voice.
In the five-year period following the redesign, Parts Town experienced a 245% increase in revenue growth, from $1B in 2021 to approximately $2.5B in 2024.
Role: Creative Direction, Design
Marketing: Erik Koenig, Linda Ramsey
Designers: Claudia Cuatepotzo, Edgar Gonzalez
Copywriter: Jeanne Sullivan
3D: AlloyFX