Integrating the best of Heritage Foodservice Group and updating Parts Town’s assets built the visual foundation for a $1B B2B powerhouse. Photography, hand-drawn illustrations and a custom hand-written font added the personal touch Heritage's customers had come to trust, while Parts Town's technology assets embraced a bold and energetic new look.
Typeface Design
Unlike most handwritten typefaces available for purchase, Innovation is a true multilingual typeface complete with multiple weights, special characters, and alternate letterforms.
