Lunaguard | Concept Design
Lunaguard's packaging needed to convey the customizable fit of their mouth guard. This concept utilized a lenticular front panel which alternated between the flat product as sold, and the custom fit after the consumer has molded it.
Downy & Lenor | Brand Architecture Exploration
Design exploration utilizing icon, imagery, color, and pattern to clearly define and differentiate each pillar, while maintaining a consistent brand presence through shape and brandmark.
Spring Valley | Package Refresh Exploration
Ranging from a close in evolution to an aspirational redesign, these concepts provided the client with a visual spectrum to determine how far the brand could move the needle.
Tide Total Care | Concept Design
First round concepts for Total Care, Tide's premium line of detergent, required a clean, minimal and modern design which clearly communicated the benefits of the product.
Bfast | Concept Design
A meal replacement drink targeting younger consumers needed to feel bright, modern, and energetic.
Tostitos Cantina | Concept Design
Packaging mockups for line extension consumer research.
Nexcyon Reconcile | Concept Design
Concept design for Reconcile, a treatment for canine separation anxiety, based on insights from consumer research and input from the veterinarians at Nexcyon. Ultimately, the final design needed to clearly communicate the dosage amount based on the size of the dog being treated to prevent accidental overdose.
Barkman Naturals | Concept Design
A range of premium-tier packaging concepts designed for consumer research.
Wrigley | Concept Design
Product and package design for brand stretch exploration and consumer research.
Angel Soft | Versioning & Brand Block Study
Considering both a close-in design refresh as well as a more modern redesign, these concepts provided a visual range to measure the response to a cohesive brand block vs. differentiating pillars and products through versioning.
Sunbeam | Versioning & Brand Block Study
Exploration of two strategic options for Sunbeam: one focuses on differentiating their good, better, and best tiers, the other one builds a strong brand block through consistent, vibrant shades of red.
Butterball | Concept Design
Various subbrands developed for Butterball, retaining their brand equity while increasing appetite appeal.
Photography by Jeff Kauck, Chicago IL.
Hershey's | Redesign
Several new designs focused on Hershey's syrup, spinning out across the rest of their product line.
Betty Crocker | Redesign
Various concepts from Betty Crocker's dessert and mashed potato package redesign.
Flexi | Package Redesign
Updated package design for Flexi leashes based on the design theme "Let's go for a walk!"
