Initially recruited to assist with logo development, my role on this project quickly expanded to direction and management of Greenheck Group's creative team.
The "Pathways" brandmark and inclusive, vibrant design system are utilized for corporate communications, recruitment, and new hire training.
The video above showcases one of the most valuable and versatile assets created for Greenheck Group, and one of my favorite examples of problem solving capabilities. Built in collaboration with Hub + Weber architects and mechanical engineers from SHP Environments, this fully functional, code-compliant model school solves multiple challenges. It can be utilized to create renderings and animated videos for use in marketing applications, as an interactive educational tool for engineers, and to help new recruits learn about the different products manufactured under the Greenheck Group umbrella.
Role: Creative Direction, Design
Marketing: Bryan LiBrandi, Erik Koenig, Heather Maves
Designers: Michaela Beck, Nathan Boehnen
3D: Alan Primm, Vantage Point Marketing
Architect: Hub + Weber
Mechanical Engineer: SHP Environments