The Challenge: Greenheck's mechanical reps were overwhelmed, their inboxes flooded with disparate messaging from 15 different business units.
The Solution: Implementation of a centralized, curated communication strategy from a singular brand voice.
The Results: Creative leadership, from initial visual strategy through completed deliverables, resulted in a collaborative, cohesive transformation of Greenheck's digital communication touchpoints. Four distinct email templates clearly inform the reader of their purpose, an updated design and fresh visuals boost engagement with the "Insights" digital publication, and a dynamic launch video highlights the benefits of the new strategy.
Role: Creative Direction, Design
Marketing: Kayleigh Frieders, Sara Valiska
Designers: Dennis Koller, Kelly Acebal
Video: Jason Mechelke
Photography: Ben Fischer
Developer: Jason Graefe
3D: Nathan Boehnen, Alan Primm