Role: Creative Direction, Design
Marketing: Erik Koenig, Linda Ramsey
Designers: Claudia Cuatepotzo, Edgar Gonzalez
Copywriter: Jeanne Sullivan
3D: AlloyFX
Parts Town
After acquiring a major competitor, well-known for outstanding customer service, Parts Town risked losing brand loyalty. In an effort to reassure both their new customers and new employees, the redesign needed to successfully merge the attributes of both companies.
BRAND IDENTITY | MARKETING | WEBSITE